BLOCK 3 - Children's Cultural Worlds
Multimedia Childhoods
Childhood & the media
POSTMAN - Disappearance of Childhood (1983)
DON TAPSCOTT (1998)
VIDEO: Children's TV
Reflects adults changing perceptions of children
JOSHUA MEYROWITZ - No sense of place (1985)
Production: Targeting children
Proliferation of technology + commercially driven tv channels
Consequence
Children access previously forbidden material
Digital divide between rich & poor
Children seen as 'consumers'
Exploitation or empowerment?
Texts: Constructing children
Convergence
Multi-media marketing, merchandising e.g. Pokemon
Intertextuality
Texts draw on other media e.g. Simpsons, SMTV Live
Interactivity
CD Roms, internet - not just passive
Stephen Wagg - One I made earlier
Audiences: Children as readers
Children seen as 'media literate' consumers
Easy to track visits to websites - target for advertising
Children seen as 'active agents' of media
children actively construct what it means to be a child
Integrating the analysis
'Power' of media lies in interaction of Production, Texts & Audiences e.g. Pokemon
Exploitation
Commercial manipulation - Marketed to appeal to children
Commerical exploitation e.g. encouraged to spend on collector cards
Empowerment
Market responds to demand
Games require interactivity
Use texts in their play
Consumption & Creativity
Consuming culture creatively
Defining consumption & creativity
Consumption = use of manufactured products
Agency & creativity
Children are ACTIVE MEANING MAKERS - use products creatively
Children as consumers
Consumption & identity
Form friendships with others who like same products
VIDEO: Minna & Elizabeth - Chittagong
Use products to create peer culture or 'habitus'
KLINE - argues that consumption (shopping, toys, TV, music clothing) is central to socialization process
The 'child market'
Comics & mags
Use as 'cultural resource' for developing friendship groups - girls read mags collectively
Pop music
Form of self-expression - being a fan produces collective identity
AUDIO: Terina 'whole world revolves around music
AUDIO: Bilkis - music enhances her life
New technologies
Positive
Children engage with media forms as part of their everyday lives: play/friendships
Negative
Can be addictive esp. video games
Creation of personalised space
Use products to personalise spaces / express identity
VIDEO: Cathy & Sharon's bedroom
Play
Perspectives
Historical - ROUSSEAU - free expression
Learning - PIAGET - opp. for children to practice emerging skills
FREUD - inner world of psyche revealed through play
G.H. MEAD - role play develops sense of self
Video: Pretend Play
A Child's world
Children's engagement with customs e.g. Halloween changes over time
Folklore
Peter & Iona OPIE
Video: Oakland+Chittagong clapping game
GUDGEON - observed new stereotype of femaleness ' girl power'
Social dynamics
Barrie THORNE - BORDERWORK ethnographic study of children's cultural worlds
Social or solitary - CHILDREN CREATE OWN MEANINGS & sense of idendity
Video: My Space - SEAN, TINCO, JOSHUA
Draws on patterns of inequality e.g. gender roles, social class & ethnicity
Toys
Not necessary part of play
Mass production & marketing permeated children's culture
Friendships
Significance
Development of identity
Nature of friendships
ROBERT SELMAN - concept of friendship relates to development of social understanding
WILLIAM CORSARO - ethnographic approach to studying children
Friends in their place
Home - parents control / children of parents friends
School - age banded / single sex schools
Neighbourhood - same social class
Video: Friendship - BILKIS & friends
On the street - shared hardships, mutual support
Video: Friendship -Shane, Steven & Wilfred
!Kung
Friendships transitory - formed with whoever available
Gendered friendships
Girls
Video: MINNA & ELIZABETH
Boys
Video: Boys Friendships - ANDY & CHET
Long term significance
BAGWELL longitudinal study
Children's literature
History of children's books
Linked to conceptions of childhood
PURITAN (Wesley)
Mary Sherwood - The History of the Fairchild Family (1818)
BLANK SLATE (John Locke)
John Newbury - Little Pretty Pocket Book (1744)
Newbury: The History of Little Goody Two-Shoes (1765)
ROMANTIC (J-J ROUSSEAU)
Frances Hodgeson Burnett - The Secret Garden (1911)
Charles Kingsley: The Water Babies (1863)
Fairy/folk/traditional tales
BRUNO BETTELHEIM - fairy tales important to children's psychological development
Audio: Anne Fine - children improverished if don't read quality fiction
ZIPES (Red Riding Hood adaptation) Traditional tales are adapted historially & culturally
The Story of the Falling Star emplifies traditional story 'recovered' to appeal to contemporary readers
Representation, politics & children's literature
4 main impacts on children's literature - 20th Century
Wider range of authors
Books promoted + tie-ins e.g. Harry Potter
Greater diversity in stories, challenging stereotypes
e.g. Contemporary princess Princess Smartypants (1988)
Children encouraged to be critical readers
Debate on the ways children are influenced by what they read
e.g. Carnegie Medal winning novel Junk (1996) focus on drugs