2018 Retail Strategies Trend

Honelako gehiago

GREEN CHEMISTRY

by Loredana Di Donato

Tell me a story

by Irene Cervigon

Corporate Communications Framework

by Rebecca Ward

O&SCM

by Giancarlo Rapisardi

Retail Store

2018 trend

memorable in-store experience

sustainability in the values

data to make decisions

focus on service

rethink the hard sell

essential elements

product hero

lighting

interactive, immersive and experiences

storytelling

customer’s feedback

pathway

decompression zone

using lighting, flooring, textured and materials that contrast

first few steps within the store entrance always ignored and forgotten

grab attention