Kategoriak: All - effectiveness - analytics - revenue - engagement

arabera Bettina Mangion 12 years ago

175

thesis

The document explores the effectiveness of various online media vehicles in engaging customers and driving revenue. It delves into the significance of click-through rates and the strategies employed in online campaigns, emphasizing the importance of integrated approaches.

thesis

Themes arising from survey

Marketing software analytics

Facebook Insight
Google Analytics

Testing effectiveness of online media vehicles

Increasing Fanbase
Customer Engagement
Online Revenue
Click-through rate (CTR)

Benefits / Challenges

have emplyees with the adequte skills
constant awareness of what is going on online
giving clients the opportunity to share information
can amend message along the way
measure impact
reaching a younger audience

communication channels use

Google Ads
3rd party websites
E-mail
Website

Campaign strategy

Integrated campaign strategy
Offline campaign strategy
Online campaign strategy

Future plans

why and companies switch to online

most effective channel

Facebook

investing online

Subtopic

Main goals

Self-Help
online distribution