Kategoriak: All - marketing - hospitality - technology - automotive

arabera Corey Willix 7 years ago

352

VisualCountry - Sales & Marketing Biz Plan - v4.02.28.2017

The business plan for Visual Country focuses on expanding its footprint across various industries by leveraging strategic sales and marketing initiatives. Highlighted sectors include fashion, entertainment, technology, FMCG, retail, cosmetics, beverages, fast food, publishing, hospitality, e-commerce, telecom, automotive, and BFSI.

VisualCountry - Sales & Marketing Biz Plan - v4.02.28.2017

VISUAL COUNTRY SALES AND MARKETING BUSINESS PLAN

CORE INDUSTRIES

Visual Country

Core Industries & Associated Clients

 

FASHION

o  YSL

o  Tommy Hilfiger

o  Carolina Herrera

o  Converse

o  Coach

o  Abercrombie & Fitch

  

ENTERTAINMENT 

o  HBO

o  Netflix

o  Las Vegas

  

TECHNOLOGY 

o  Apple

o  Google

o  Twitter

o  Instagram

o  Microsoft 

 

FMCG

o  Haagen Dazs

o  Nestle

o  Suave

o  Cheerios

 

RETAIL

o  Ikea

o  Nine West

o  Express

o  KMart

  

COSMETICS

o  Clinique

o  Sephora

o  M.A.C.

 

BEV

o  Malibu Rum

o  Perrier

o  Milk Life

o  Hennessy

o  Coca Cola

 

FAST FOOD

o  Taco Bell

o  Wendys

o  Dunkin Donuts

 

PUBLISHING

o  Time

o  Vogue

o  USA Today

o  Glamour


HOSPITALITY

o  Ritz Carlton

o  MGM

o  Starwood

 

E-Commerce

o  Shoptiques

o  Shopstyle 

 

TELECOM

o  T-Mobile

 

AUTOMOTIVE

o  Mercedes Benz

o  Subaru

 


BFSI

o  Bank of America

o  Liberty Mutual

 


3) ROI

Propsed New Logo Cadence

Current New Logo Acquisition:







Proposed New Logo Acquisition via the

Sales & Marketing Director:







2) SALES & MARKETING

6) Client Radiation
T-Mobile
Google
Nestle
Dunkin Donuts
5) Agencies
Blue Fountain Media
Digitas
360
4) Lead Generation
LeadWare

LeadWare Key Considerations:



3) PR
Panels
Conferences
Events
Press Materials

2) Social Advertising
Facebook Marketing

Absurdly Ridiculous Quote of the Day

ABSURDLY RIDICULOUS QUOTE OF THE DAY:


"We had to shut down our Facebook Feed because we couldn't handle the large amount of inbound leads we had generated."

-- Meagan Cignoli, Owner, Visual Country

"We had to shut down our Facebook Feed because we couldn't handle the large amount of inbound leads we had generated." -- Meagan Cignoli, Owner, Visual Country

Corey Willix Suffers

1) Key Account Targeting
FAST FOOD

Top 20 Largest Fast Food Chains

Subway

Starbucks

McDonald's

COSMETICS

Top 5 Largest Cosmetic Companies

P&G

L'Oreal

Avon

FMCG

Top 10 Largest FMCG Brands

AB Inbev

Mondelez

PepsiCo

TECHNOLOGY

Top 20 Largest Tech Brands

LinkedIn

Pinterest

Facebook

Salesforce.com

1) PRODUCT MATRIX

3) Influencer Network

INFLUENCER NETWORK - Key Traits:






Harness the Power of Influencers to Tell Your Brands Story.

We do the heavy lifting for brands and agencies when it comes to working with top notch social media and video talent.

Brands and Agencies are paired with dedicated account managers to bring their campaign from ideation to production to launch by building a team of creators that match the campaign goals and brand objectives through entertaining and engaging content for social media, digital, on-air, and out of home advertising.

Having worked with over 250 major brands creating short video and photographic content for digital advertising, we also help advise on best practices when it comes to marketing on social and mobile.

2) Retainer Work

RETAINER - Key Traits:



1) One-off Projects

ONE-OFF PROJECTS - Key Traits:



Photography
GIFs
Animation
4k Videos