EC Fulfillment & Distribution
Network Value Optimisation SWOT Analysis

Restructure, alignment and optimisation of Transport
and Convenience resourcing, processes and strategic plan

Improvement of transport and distribution subject
matter expertise including fleet management, customer service,
optimisation, financial and leadership principals

Targeted increase and investment in distribution and fulfillment
service offerings

Implementation of improved tech platform with 'low code and cost'
technology solution to enable and standardised operating and
commercial processes for Asia Pacific

Improved engagement with General Storage Operations and
support functions across Asia Pacific

Leveraging shareholder operational, innovation and
project experience in fulfillment

Re-implementation of graduate program, mandatory training
provision and mandate role secondment

Improved customer engagement and knowledge sharing
via 'User Group' or regular customer targeted conferences

Limited resourcing / focus allocated for weakness/threat
reduction optimisation/leverage value

Business risk with subcontractor model and
company fleet quality and maintenance management

Loss of key operational management staff,
limited succession planning and talent identification

Significant competitor focus on improving
cold storage / access footprint via existing client base

Significant disruption in retail/consumer markets
and customer loss from supply chain changes

Rapid automation implementation by customers
and competition

Limited exposure to second tier customer pool

Relatively high sub-leasing of EC controlled assets

Industry Leading and immediate long term
certainty/access to cold storage assets

Industry leading Asia Pacific geographical
presence

Quality executive and senior leadership
team

Quality FMCG and Retail Customers

Relatively strong access to low cost, quality capital
supported via strong and improving returns

Shareholder demonstrated commitment
to innovation, growth and people

Limited Value optimisation of network footprint

Key Customer engagement re value creation
via network utilisation

Operational Management distribution, strategic
and commercial capability

Proportionally low revenue and contribution
from distribution and transport business units

Legacy technology platform and management tools
with limited internal SME availability

Replication of distribution operational, management
and administrative tasks

Limited Distribution & fulfillment service provision

Interaction with General Storage Operation

Limited operational transport and distribution
operational experience