Aims and Objectives
Strategies
States the course of action to meet the objective
Aims
Statement
Purpose
Objectives
Measurable target
Plans/Strategies
help motivate employees
measure progress towards to its stated aims
Types of Objectives
Wealth Creation
Employee Satisfaction
Growth/Size/Market Share
Independence
Profit
Ethos
Survival
Environmental
Customer Satisfaction
Quality
Customer Loyalty
Productivity/Efficiency