CHAPTER 3: HEALTH PROMOTION AND OTHER DISCIPLINE

helping people making healthy lifestyle

take a look at interaction between mental process, behaviors and health

use scientific research to better understanding perception, learning, language, attention, memory, problem solving, decision making and judgement

adopt healthy behaviors, promote health and wellness, prevent illness and improve health care systems

proven concepts and technique drawn from the commercial sector to promote changes in diverse

HOW SOCIAL MARKETING WORKING IN HEALTH CARE

apply theory based conceptual models

use commercial marketing strategies based on the "marketing mix" or "four PS"

used to influence health behavior

HEALTH PSYCHOLOGY

science of psychology to promote health, prevent illness and improve healthcare

COUNSELING PSYCHOLOGY

focus on facilitating personal and interpersonal functioning across the lifespan

SOCIAL PSYCHOLOGY

how we perceive ourselves in relation to the rest of the world

DEVELOPMENTAL PSYCHOLOGY

how people grow and adapt overthe course of their lives

CLINICAL PSYCHOLOGY

integrate the science of psychology with the treatment of complex human problem

EPIDEMIOLOGY

the study of analysis of the patterns, causes and effect of health and disease conditions in define populations

identifying risk factor for disease and targets for prevention healthcare

focus on investigation, forensic, clinical trials, comparisons or traetment

The sociology of health and illness covers the sociological pathology (causes of disease and illness)

Sociologist have demonstrated that the spread of disease is heavily influenced by the socioeconomic status of individuals, ethnic traditions or beliefs and other cultural factors

keys to a healthy and satisfying lifestyle

listening just as important

THE COMMUNICATION PROCESS

sender > encoding > message > decoding >receiver