PR and Marketing
Aim:
To maximize guest number
The market
Hungarian
To be seen on the hospitality market
To reach new business in the future
It’s targeted to Tour Agencys - to keep them informed
FnB outlets are oftern and mostly used by hungarians
Foreighners
Most of he guest
Carrier
Karrier continental account, hospitality
linked in, HostCo
Forms and ways
Printed
Billboards, printed ads, magazines
Minibar menu
Hotel directory
Magazine eg: Continental Magazine - recomendatons and ads included from outside
Promotional material
Magazines - free room in return for a a peace in a magazine
On site 5 senses - light, smell, etc - mood seting
Electronic
Hotel’s Webpage
Up to date hompage
Majority of booking made on phone
webpage should work on iOS and Android and everything as well
Several desighns
Always keep it up to date
Other websites:
we love budapest
Bloggers, youtube
Túrizmus.hu
TV shows
Direct e-mail
Online reputation: tripadvisor, booking.com - should handle bad comments well
Other
CSR - corporate social responsibillity
Events - make event for guests also events for press
Awards
Celebrate Birthdays
Free night for certain people, companies