Creative thinking & problem solving

Definition

helps with innovation

-new product offerrings

competitive advantage

different thinking (not traditional)

Problem solving

It is the process of analysing a situation to identify strategies that can be used to change
the situation. Problem solving requires creative thinking.

Problem solving techniques

Problem solving techniques
• SCAMPER
• Force field analysis

fORCE FIELD : Describe the current problem and the desired situation.
List all driving forces (pros) and restraining forces (cons) that will support and
resist change.
Allocate a score to each force using a numerical scale, where 1 is weak and 5 is
strong.
Weigh up the positives and negatives then decide if the project is viable.
Choose the force with the highest score as the solution.
If the project is viable, find ways to increase the forces for change.
Identify priorities and develop an action plan

SCAMPER

The technique is based on the notion that everything new is a modification of
something that already exists. It used to spark creativity and help overcome
challenges.

S- SUBSTITUTE

C - COMBINE

A-ADAPT

M-MODIFY

P-PUT TO ANOTHER USE

E-Eliminate

R-REVERSE

3p Model

4 pillars approach to creativity

Fluency

flexibility

Orignality

Elaboration

iNDEGNIOUS KNOWLEDGE

Indigenous thinking Knowledge, practices and skills to improve the quality of life. ● Rather choosing herbal healing than Western medication ● Vegetarian vs eating habits ● Relying on natural sources

obstacles to creative thinking

lack of sleep, stress, routine thinking ,Anxiety ,scared of others views, no acknowledgement from managers , reluctant to change