I want to develop scented candles

Market Research

Identify target audience

Age group

Gender

Interests

Analyze competitors

Types of scented candles available

Pricing

Packaging and branding

Determine market demand

Trend analysis of scented candles

Consumer preferences and buying patterns

Product Development

Select candle materials

Wax type (e.g

soy wax

beeswax

paraffin wax)

Wick material (e.g

cotton

wood)

Fragrance oils

Design candle shapes and sizes

Traditional jar candles

Pillar candles

Tea lights

Experiment with scent combinations

Research popular fragrance notes

Test different scent blends

Consider seasonal variations

Production and Quality Control

Source materials and equipment

Find reliable suppliers

Purchase necessary equipment

Develop production process

Melting and pouring wax

Adding fragrance oils

Placing wicks

Implement quality control measures

Test burn candles for performance

Inspect for defects in appearance

Ensure consistent scent strength

Subtopic

Branding and Packaging

Create a brand identity

Logo design

Brand name and tagline

Design packaging

Select container materials (e.g

glass

tin)

Label design and information

Safety warnings and instructions

Develop marketing materials

Product photography

Website and social media presence

Marketing campaigns and promotions

Sales and Distribution

Determine sales channels

Online platforms (e.g

website

e-commerce)

Local retail stores

Craft fairs and markets

Set pricing strategy

Consider production costs

Competitor pricing analysis

Profit margins

Establish distribution network

Shipping and fulfillment options

Wholesale partnerships

Logistics and inventory management