Types of Buying Decision Behavior

occur when consumers are highly motivated in a purchase and perceive significant differences brand

purchasers are highly motivated when

occurs when consumers are highly involved with an expensive,infrequent,or risky purchase,but see little difference among brands

occurs when the cconsumer notices certain disadvantages of the product purchased or hears favorable things about a product not purchased

occurs when consumers have low involvement and there is little significant brand difference

occurs when consumers have low involvement and there are significant brand difference