Marketing Communications Responsibility Structure
Marketing Strategy
Assn. Umbrella Brand strategies
Business Unit & mkgt. strategic plans
Marketing Budget mgmt.
Presentations
Voice of the Customer
Market Research
Brand/Design
Brand Guidelines
Web
Digital
Partner/Sections
Creative Design
Advertising
Digital
Web
Social
Newsletters
Content Managment
Public Relations
News Releases
Testmonials
Interviews
Speeches
Press Events
Promotional Copy
Brochures
Direct Mail
Web Content
Core Site
Business Unit Sites
Social Media
Stories
Posts
Scripts
Digital
E-Mails
List Management
Assn
Business Units
Sections
Newsletters
Assn
Business Units
Sections
List Management
Social
Analytics
Social Platforms
Linked In
YouTube
Video
Video Production
Web
Social
Presentations
Web
CMS
Core Web
Business Units
landing pages
Sections
Project Management
Project Planning
Project schedules
Project Trafficing
Project estimating & budgeting
Project reporting