Merchandising
Who Does Merchandising?
Products groceries
Beer brands
Cosmetic brands
Retailers
Manufacturers among others
The best way to present products or services to our customers where the various trends are analyzed to capture the full attention of customers or buyers
Responsibilities of the merchant
• Collaborating with suppliers, manufacturers, and retailers to ensure proper execution of merchandising plans
• Ensuring retailer compliance with merchandising strategies
• Creating and organizing promotions and advertising campaigns
• Maintaining inventory of products
• Gathering information on market trends and customers’ reactions to products
• Analyzing sales data - reporting growth, expansion, and change in markets
Merchandising Audits
Official report on retailer compliance and rep efficiency.
They measure the quality of the displays in the retailers you sell to and help identify successes and areas for improvement
It will be carried out periodically to have the product constantly available
Answers questions such as
What displays are most appealing to my audience?
Where am I selling the most of which products?
Which retailers do I need to check in with more often to ensure retailer compliance?
Visual merchandising :
Capture the attention of consumers
Visually attract the consumer
Some examples of visual merchandising displays include window displays, POP displays, and cross-merchandising displays.
Collecting and Analyzing Merchandising
Retail execution
Activity data
Sales data
Observational Data.
Merchandising Best Practices
Properly Merchandising Shelves
A clean, well-stocked shelf will look more appealing to customers than a unkempt, nearly empty shelf.
Staying On Top of Orders
Out-of-stocks result in a direct loss of brand loyalty and equity, and encourage shoppers to reach for competitors' products, Procter & Gamble found.
Ensuring Retailer Compliance
With so many different products populating store shelves, sometimes retailers are understandably less concerned with perfect product presentation than they are with sales and profit.
Monitoring Competition
Keeping an eye on your competition is necessary to remain relevant in the market.
How can you measure their effectiveness?
Using real time data analytics to take a data driven approach to merchandising.
Encouraging merchandisers to log sales and marketing data as it comes in allows your team to have a constant stream of communication