Oil Price

Primary Research

Focus Group

Group of experts in

Gather opinions

Observations

Observe trends and changes in oil market

Help predict changes in market for the future

Secondary Research

Internal Sources

Company Annual Reports (price of oil bought, price of oil sold).

Search for price variations

External

Market Analysis

Other companies of annual reports

Trends of the oil industry

Government Publications

New Laws and useful info.

Media Articles

General media info and data. New laws.

Ethical Concerns

Deceitful

Plagiarism: second hand data used correctly

Trust in market researchers: focus group.

Disclosure

Divulgation of info given by focus group

Detachment

No prejudice towards Shell or oil business in general

Shell, Inc.

Shell, Inc.

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