Place: Channels of Distribution
Direct distribution
The product is delivered directly from the manufacturer to the consumer.
Apple
Walmart

Wholesalers
Transfers product from producer to wholesaler or retailer and then to the consumer
Christmas-tree wholesalers

Company that sells fruit and vegetables to different grocery stores in the area

Importers
Imports products from outside the country
Coffee

Food

Intensive distribution
The attempt to make a product available widely through as many retailers as possible
Bottled soft drinks like soda
Tobacco products like cigarettes

Exclusive distribution
Authorizes only one distributor to carry out a product within a specific region - Distribution for an overall brand may be limited to a single retailer, leading to increased reliance on that retailer.
Automobiles

Apple

Indirect distribution
The process of selling items or services through suppliers or third-party channels rather than directly to consumers is referred to as indirect distribution.
EXAMPLES
Coca Cola

Subtopic
APPLE

Retailers
sell products or services directly to consumers for personal or household use. They operate through physical stores, online platforms, or a combination of both
Examples
Amazon

Walmart

Specialty
Specialty product marketing advertises unique functions and features of a product or brand to consumers looking for those features.
Luxury sports car

a designer perfume

Selective distribution
selling products at select outlet in specific location
Best Buy

Walmart
