Social Media Marketing
Intro
Platforms
Yelp
Snapchat
Youtube
Tumblr
Conclusion
Ad Formats
Sponsored mobile pPost
Sponsored web post
Sponsored radar
Subtopic
Sponsored spotlight
Marketing Techniques
Influencers
Likes and Dislikes
consumer's online brand-related activities (COBRA)
electronic word of mouth (eWOM)
Organic Social Media
Implications
Ethical Concerns