Swanks
Geo-graphics
Toronto, Ontario
Enjoys the city and environment
although finds it obnoxious travelling
around.
Climate: Extremely hot summers
and extremely cold winters
Summers: 25-35 degrees celcius
Winters, -10 - -30 degrees celcius
Community
The community in Toronto
is extremely diverse.
Large variety of people with
many different beliefs and lifestyles
Many people could be here touring,
going to jobs, events, etc...
He sees new people on a day
to day basis.
Psychographics
Hobbies
Enjoys hanging out with friends
Enjoys watching sports
Enjoys partying
Activities
Playing video games
Bowling
Personality
Responsible
Friendly
Kind
Values
Values his youth,
Attitudes/beliefs
Belives that you have to enjoy your young life to the fullest
Behavioral
Desires newer products
An example of this would be a phone
Swanks also prefer a established, known, and reliable.
Usage
High Usage
Laptop, phone, headphones
Foods: Mostly take out, fast food.
Medium Usage
Low usage
As someone living in Toronto, it's expected that you're living
a busy life meaning home hooked meals are not really used that often
An example would be a stove
A list of low usage products are:
cars, stove.
Demographics
Age
18-23yrs
Gender
Male
Income Level
$80k-$100k
Ethnicity
Caucasian
Living with parents
Martial status
Single
Education level
University