TDA Grant

Service learning opportunity

TTU leaders on project

Dr. Gibson

Interview

Ag Com professor

Matt Williams

Interviewed: 2-27-18

"He just wants it to create outreach: all the way from farm people to the ones that don't know anything about chemicals."

"The end goal is to create pieces of information and outreach that alert people on chemicals and the danger. If you see something that has a skull and cross bones on it, you will know what to do with it: stay away from it. It is creating those pieces that TDA can use for their advertising, plus Tech can use as well."

Dan Hunter contacted him about grant

TTU Ag Ed grad (took lots of ag com classes because it was not a degree yet)

Had leftover money in budget- came up with this project

Wants to help TDA and TTU

Wanted TTU to have this opportunity

Possible interview/anecdotal lead

Matt's Old boss

Use to work for TDA

Dr. Nan Li

Interviewed: 2-27-18

"I feel like it is more beneficial for our students to take this as a great opportunity to apply some of their learned knowledge and skills."

"We want to help the TDA to establish some central themes, cool messages and videos that they can send out to a wide audience, and also turn this in to a learning opportunity for our students."

Working with campaigns class on behalf of TDA

Ag Com professor

Goal: Outreach and Education

Pesticide safety

Inspiration: accident in Amarillo

Pesticide educational materials

Possibly take pictures
of pesticide containers

Gather pictures of
pesticides being sprayed

Campaigns class

Dr. Irlbeck

Campaigns teacher-
Ag Com professor

Interview

Talk about service learning and class

Take pictures of class

Take pictures of students under
TDA sign at there Lubbock office

Groups will produce a campaign about pesticides geared toward different age groups and people

Include group's projects (infographics, flyers, designs, etc.

Picador Creative

Quality control of materials produced

Research being conducted

message testing

2018-2020

Creating partnerships