Catégories : Tous - stories - success - weight - health

par Matthew Ellison Il y a 15 années

338

Celebrity Slim PR

Efforts to promote a weight loss brand involve a comprehensive approach that includes engaging with various media channels and leveraging success stories. Targeted publications such as pharmaceutical journals and consumer magazines are key to reaching both health professionals and potential customers.

Celebrity Slim PR

Celebrity Slim PR

Wedding PR

Emma/ alternative case study
You and Your Wedding

Radio

Special Interest
Gaydar
Tower FM

Photoshoot

Need arranging and costing (ME)

Success stories

Permanent change in eating habits

Kerry

CS helped me to be a mum again - I can now run around after my little boy

Baby weight loss (could combine with Louise for maximum impact)

Louise

'CS helped me to lose my baby weight'/ CS as suitable for small weight loss/weight maintenance)

Joanne

I was eating 4 takeaways a day (work out the calorific value of ths AND the expense - I have slimmed for the recession)

CS has improved my family life, now I can go swimming with the kids

Michael

'What a Trooper' - raising money for Forces Children's Charity (link in his son in the army)

CS helped me regain control after the death of my brother

CS has improved my health massively, (had problems with veins on his legs)- I used to get out of breath tying my shoelaces, now I spend 2 hours in the gym every morning

I was eating 4 takeaways a day (work out the calorific value of ths AND the expense - I have slimmed for the recession

CS has improved my family life, now I can go swimmig with the kids

Large weight loss story

Biggest Loser (released to coincide with show finale)

CS helped me to become a model for Debenhams

Sponsorship opportunities?

CS helped me to cope with emotional trauna of work

Sarah and John

'We lost xx stone in time for our wedding' (plan to be released after wedding)

National

Regional

Total Weight Loss Regional
Regional Case Studies

Online

Blogs
Social Media

Health Professionals

Pharmaceutical Publications

Events/ PR Stunts

Mobile Taste Testing
Mobile Consultation Unit
Fun Run

Contact Time

Review feed through of information to/from Rowlands
Brand Manager for Weight Loss to be put in contact with Propaganda (when employed)
Monthly meeting with Probiotec/ Weight Loss Brand Manager

Bank of Additional Success Stories (Prob. to provide)

How can we work together to source additonal material?

TV

Case Studies (ME)

For Him range

Male success stories

Target Publications

Consumer Magazines
Lifestyle
Female
Male