Denarsio
Product Use
We are targeting medium-heavy users
We are trying to get users who have already experienced the taste of chocolate because they will be the more likely to spend money on chocolate
Heavy users will also be more likely to remain loyal to a brand that gives the chocolate taste that they're looking for even if it costs more than other chocolates
Geographics
These countries have the highest chocolate consumption rates meaning that people in these area's are some of the most likely to spend more money on chocolate
Our Chocolate will be sold in countries including
- Switzerland
- Austria
- Germany
Our Chocolate will be sold in urban areas
in large cities.
Psychographics
People that like food items that are of higher
quality or have more expensive taste will be
attracted to our chocolate.
Someone with health cautions will be more
appealed to buy our chocolate because we
are 100% natural and chemical free.
People that have the belief that food items with less preservatives will be more appealed towards this
since it has no preservatives.
Demographics
Our brand is targeted towards the female gender
because in a study showed that 91% of women admit
to eating chocolate
Our brand is catered toward a more
older market specifically from the ages of 20 to 40.
Also in terms of income, we are
targeting consumers with a higher
than average income. In this case the average
income is around $66,000.
