par Ty Sharp Il y a 11 années
546
Plus de détails
Supporting Tactic(s)
Develop enhanced lead reporting program (dashboard)
Develop effective lead qualification and nurturing program with deeply- rooted qualitative indicators
Incorporate robust tracking mechanisms to yield advanced analytics.
Evaluate, identify areas for improvements and streamline backend data management system.
Subtopic
Confirmed Data-Housing Resource. Currently, there is pending termination of the current data housing RAPP. Recommendation: I'd recommend the new partner selection criteria should be based on data exchange compatibility between TMS' database platforms, scalability, reporting capability and collaboration strategy.
Pre-launch Lead Analytics Strategy. Strategy document that classifies leads in a tiered system with a rubric that based on referral source (including social and QR, time on site, and indication of timeframe to purchase.
Campaign Code Assignments. Assign unique campaign codes to all properties that present pre-launch forms
Experiential-centric UX. Currently, users have a limited
Post-transaction Messaging or Email. Currently, when you successfuly complete and submit the form, you only see "Request Sent." If the desire is to limit communication until RAPP disseminates their first direct piece, should we add additional message directly on the form that makes it clear?
Social Integration. Integrate social sharing channels directly on handraiser form as a post-input call-to-action. Recommended channels include FB, TW, Pinterst, USE CASE: User inputs data and hits submit > Post transaction message appears "Thank You" along with the secondary call-to-action for users to "Tell a friend" with social sharing buttons below---user clicks > Dialog box appears with pre-written message---user shares.
A/B Testing of Form. Produce an effective UX that aligns best user's preference of form input and content.
Absent Content/Engagement Strategy. Currently, there is not a CRM content strategy in place that tiers leads by temperature to provide pertinent communication that aligns with interests.
Incomplete Tracking Mechanisms. All online properties with pre-launch lead form do NOT have unique campaign tracking codes assigned--making it impoissible to gain deeper insights into referral sources to determine psychographics