QUE ES LA ESTRATEGIA - GRUPO 8

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costeo ABC

par Yesid Real

TEORÍA DEL ACTO JURÍDICO

par Alvaro Hernan Mejia Mejia

PUBLICIDAD

par Maria Jose Teran

HABILIDADES BLANDAS Y HABILIDADES DURAS

par Merly Alejandra Cubas Leiva

QUE ES LA ESTRATEGIA

Hello Guest!

Before you start planning your content, start with setting up up some important aspects you should take into account every time you post.

REDESCUBRIR LA ESTRATEGIA

Write that time for each day of the week and keep in mind to schedule your posts for that particular moment of the day.

VENTAJA COMPETITIVA

What is the best time to post on a Saturday (according to Instagram Insights)?

NUEVO SISTEMA DE ACTIVIDADES PARA QUE SE CONSTITUYA UNA VENTAJA COMPETITIVA

MEJORAMIENTO CONTINUO

POSICION UNICA

AGENDA ESTRATEGICA

INCAPACIDAD DE ELEGIR

What is the best time to post on a Friday (according to Instagram Insights)?

TRAMPA DEL CRECIMIENTO

CRECIMIENTO RENTABLE

PAPEL DE LIDERAZGO

VENTAJA Y SUSTENTABILIDAD

How often do you want to post?

EFICACIA OPERACIONAL

How often do you want to post?

VALOR ECONOMICO

OPTIMIZACION DEL ESFUERZO

OBJETIVOS ABSOLUTOS

SISTEMA DE ACTIVIDADES

POSICION ESTRATEGICA

What types of content do you want to share with your audience?

REQUIERE DIFERENTES CONFIGURACIONES

CREAN NECESIDAD Y DISMUYE EL VALOR DE LAS ACTIVIDADES

BENEFICIOS AL CLIENTE CON NUEVOS ATRIBUTOS

CONTRADICCION EN LA IMAGEN O REPUTACION

How much would you like this content type to weigh?

AUTOR: MICHAEL E. PORTER

Add another important aspect.

ESTRATEGIA COMPETITIVA

Set a specific style for your Instagram profile.

All great Instagram feed ideas have one thing in common: consistent themes and edit style (filters/presets).

Your style is composed of some elements you should think about and write them down.

LA ESTRATEGIA SE BASA EN ACTIVIDADES UNICAS

Instagram's grid has all the posts arranged in three rows and many lines.

You can set up a personal layout to have a pleasant look.

POSICIONAMIENTO BASADO EN UBICACION, CLIENTES U OTRO PARAMETRO

The Tiles Theme/ Layout

Alternate between two types of content, for example:

• Photo/Quote;
• Photo of a product/Video;

ELIGE PRODUCIR DETERMINADOS PRODUCTOS EN DIFERENTES GRUPO DE ACTIVIDADES

The Row Theme/ Layout

Each of the 3 lines of the grid can have a different type of content. For example:

• The first row can be a Reel, the second one can be a picture and the last one can be a video;
• The first row can be a picture, the second one a quote, and the last one another picture from the same setup.

SER DIFERENTES EN CADA ACTIVIDAD QUE LAS EMPRESAS DESARROLLAN

The Line Theme/ Layout

Each line of your feed contains a set of 3 posts (pictures or videos) with the same setup, or a common pattern.

LA EFICACIA OPERACIONAL

The first thing you have to decide is WHAT IS YOUR NICHE?

What will be the main topic of your Instagram account?
The less you choose, the better.

For example:

LA EFICACIA OPERACIONAL ES NECESARIA PERO NO ES SUFICIENTE

CREAR MAYOR VALOR A LOS CLIENTES QUE ESTABLECE DIFERENCIAS

RESALTA QUE LAS EMPRESAS RESPONDEN CON RAPIDEZ LOS CAMBIOS. TRANSFORMA LA EFICACIA OPERACIONAL PARA CONSEGUIR LOS OBJETIVOS DE LAS EMPRESAS.