12 Things Physiques by Damon Reio Must Have
Brand Identity
Currently, this is an institution centered around fat loss using the MRT method for the fitness enthusiast. We get people in the "Best Shape of Your Life" through Personal, Group, Boot Camp and Online Training.
Killer Product
Physiques Personal Training Studio
28 Day Flat Belly System
14 Day Metabolic Fat Flush System
28 Day Booty Camp
Personal Training
Group Training
Online Personal Training
Seminars
St. Pete Boot Camp
6am Boot Camp,
630pm Boot Camp
Free Saturday Morning Boot Camp and Monthly Grocery Tours
Legal Protection
Trainer Insurance
Liability Forms
Employee and Subcontracting Agreement
Payroll System
Currently Pay Instructor and assistant bimonlthly by check
Will begin offering commission to trainers for recruiting clients as well as commission for selling Prograde supplements.
Point of Sales
PayPal, cash or checks. Stopped automatic billing through Paypal because of their changes and looking for another method rather than what I'm doing now (manually entering CC info into Pay pal. I also use Clickbank for the affiliate products
People can sign up online to boot camp
Product Ladder
Personal Training
Boot Camp
Online Training
Info Products
Small Group Training 2 -6 clients
Short term fitness classes such as the 8 week Transformation Program
1 Week Boot Camp Test-Drive for $1
Free Fitness Evaluation and Test-Drive Workout for Personal Training
Irresistable Offer
Boot Camp is $1 the 1st week
Personal/Group Training comes with a free test-drive and evaluation.
All of my rates are competitive to my cometition.
If one can't afford personal training, they can invest in small group or boot camp or online personal training
We have a 100% money back guarantee the 1st 30 days
Guarantee
All of our training programs come with a 100% money-back guarantee if the cleint hadn't reached any results. I'm thinking about advertising how we will personally reaccess clients 30 days later with a check ready to give to them if they reached no progress.
Propriety Tools
Fitpro Newsletter
Turbulence Training Boot Camp Workouts 1.0 and 2.0
Underground Fitness resources
Fitness Insider - Rigsby
Box Shot Creator - Make Ebook Covers
Optimize Press Plugin
Inbound phone scripts from McCombs
Passion to Profits - Ryan Lee
Ryan Lee Continuity Program
Marketing Plan
Free Saturday Morning Boot Camp
Network with Hair Stylists
Monthly Grocery Store Tours
Fliers
Will do lead boxes next month
Press Release
Email Marketing
Optin on blog
Phone calls to current and expired members
Referral marketing
Want to do apartment appreciation and school of the month promotion
Gift Cards
Retention Strategies
Offering "memberships" and not "packages for personal training
Collect CC information and clients can cancel 10 days prior to next renewal date
Build commraderie throughout group training/boot camp programs
Keep track of monthly stats - do monthly fitness tests
Require members to show keep nutrition journal
Want o do monthly recreational events (movie night, cookout, etc
Client of the Month
Referral Programs
1/2 off next month per new referral
Free massage or facial from local salon with referral
Ask at POS
Want to begin contests
"Walking Billboard" Program to Craigslist prospects. Train for free if they refer at least 1 person per month.
Email Autoresponder asking new members for referral to programs and newsletter