ADVERTISING
DEFINITION
PURPOSES
INFORM
PERSUADE
REMIND about the product and
ENCOURAGE the purchase
AIDA model:
Attention
Interest
Desire
Action
FEATURES
LANGUAGE
1. IMPERATIVES
2. UNGRADABLE ADJECTIVES
3. PREFIXES (super,hyper,ultra)
Figures of spech:
Hyperbole
Metaphore
Simile
Paradox
COLOURS
IMAGES
MUSIC
ART
ANALYSIS OF A PRINTED ART
ELEMENTS:
1. FORMAT (slogan, logo, visual, call to action...)
2. SETTING
3. CHARACTERS
4. DESIGN
5. ACTION
6. LANGUAGE
7. TYPEFACE
8. TYPE OF SHOT
9. ATMOSPHERE
10. POSSIBLE TARGET
11. SOCIO-CULTURAL REFERENCE
examples
Uncle Sam "I want you for US army" - 1917
Coca Cola's Santa Claus - 1931
Rosie the Riveter "We can do it" 1942