BEETLE TT

1933

Ferdinand Porscheo

Volks-Wagen

People Card

2 adults + 3 kids

100 km/sec

Hitler

bad impression in Germany

look-back equals to withdraw

90'

leading

American Dream

memory

1992 lowest sale

50000

survey

limited resource

3m tapes

people are interested

BOSS

Hartmut Warkuss

300000

research

1:4 model

results

simple

reliable

honest

original

presentation

1993

7 minutes

two design directions

the history

the interaction

detailed model

no

old stuff

Nazi

solution

creative

two phones

yes

no

2 millions

back to market

wall street journal

the seed of soul of VW