BELLE

Internal

Strengths

Nurturing process

Small team that is highlight enthused and skilled

Active Listening

Dominate MacMasters Market Share

Persisting - when???

Excellent work ethic, more than competitors

Experience and Industry Knowledge

Referral Network - from who specifically??

Caring towards clientele and team

Community involvement

Intuitive numbers - know what need to hit

Duplicatable models and processes for consistency of service

Timed Auctions

Spending money where others refuse to

The way the open home is advertised and prepped

Weaknesses

lack of planning for Social Media

No financial management

Too many communication channels equals unhappy staff & customers

Avoiding logging and review on Agent Box

Missing opportunities due to email disorder

+20 systems creating overwhelm and tripling up on input

3% market share Terrigal, 12% Copa, 0% North Avoca, 0% Avoca

Focus on listings not buyers, leaves properties time on market longer

Avoiding asking for business - fear to do so

Video footage and testimonials

External

Opportunities

Grow a team that is different

Create trust in an industry that lacks it

Majority Market Share of Terrigal

Developing a bespoke brand within Belle Brand

Monday.com for workflows and streamlining

Forecasting trends (macro and micro)

Using Ai

RITA

Collaborations with other businesses to leverage off

Refining core support network

Threats

Increase in Interest Rates

Software that decreases the need for an agent

Agents offering lower commission / service fee

Economy impact

Burnout from overwhelm and overworked

Competitors dominate market

Survival strategies (WT)

Focus on basics to increase market share in Terrigal by duplicating MacMasters process

Increase rental portfolio for stability when interest rates rise

Streamline and prioritise systems and software to decrease costs and overwhelm

Increase relationships with buyer agents

Do what you love most and are best out - all team members onboard - focus on high priority tasks ONLY

Do robotic tasks that are highest impact early in the day

Outsource/Delegate low priority admin tasks

Containment strategies (WO)

Take on social media lover with demonstrable action

Use a system that creates workflows with automated triggers to decrease tripling up on data entry

Use monday.com for workflow organisation

Make use of LEAD model to ensure a clear strategy and process that is followed every time - tweak LEAD model actions

Use canva for social media organisation, as well as uniformity of branding and consistency of scheduled releases

Use Baylin for video editing and to elevate the experience with Team Leporte

Value mapping breakdown for client understanding and put decision making into vendor hands as far as expenditure and what they like

Create trust in Terrigal by being involved in community events and getting to know businesses

Take on a Terrigal team member to work the area for visibiilty

Create training videos that ensure easy duplication of best agent

Consolidation strategies (ST)

Know the latest and best systems and technology and utilise it e.g. timed auctions, virtual walk throughs - become a specialist in the software that may replace some aspects

Clean up expired listings and put into monday.com system

Increase market share in Terrigal to combat lowered agent commission charges

Duplicate smart and hard work ethic to increase market share in other areas while maintaining MacMasters market share

Continue to do things differently to other agencies and stretch the barriers to be recognised as the agency to use

Use models to duplicate and flow the way we work to ensure lowered chance of burnout, as well as create consistency and keep things moving by sharing responsbilities

Growth Strategies (SO)

Replicate MacMasters strategy to other areas

Training Agents using Models to ensure consistency (doing things right at highest pace - effective and efficiency)

Set KPI's that can be monitored through monday.com and dashboards (financial and business e.g. days on market

VPA - all agent growth

Combine intuition with facts to demonstrate what works

Educate clients to give extra value, as well as the market - e.g. new legislation, maintenance of property, story telling on area or property, things to do etc...

Support community in other areas, similar to MacMasters - find a community custodian for each area

Make Monday.com the workflow system that all data feeds to for easy communication and flow of client service - this allows more stock to be identified and sold

Where to next?