Case Study

indepth descriptive record

collecting-examining various observations

records individuals experiences

biographical data

medical records

family history

observations

interviews

psychological tests results

detailed contextual view

can not experimental studies

understand social-familial factors

need controlled conditions

not explained behaviour

not representative case study

memory lost

left important details

Clearasil is number 1 in Europe and is the expert in spot care treatment. Clearasil is renowned for its highly effective range of products which give consumers the confidence of visibly clearer skin. Students must focus on Clearasil’s key brand issues which include deciding ‘Who’ should be Clearasil’s core consumer target, ‘What’ positioning is optimal to reach its target market and ‘How’ should the new brand position be brought to life.