As explained in this video, Coca Cola aims to work with incredibly diverse suppliers around the world throughout their supply chain; due to the highly international nature of Coca Cola with its presence in several countries, creating synergies and capitalising on diversity is both important as well as beneficial. Having diverse suppliers "improves the bottom line, encourages healthy competition between suppliers, induces innovations and opens up new supply chains for Coca Cola".Coca Cola further trains and gives their suppliers the tools and capabilities they need to be competitive and improve their operational efficiencies.

A franchise model is generally associated with restaurants, for example, Starbucks, McDonalds, Dominos etc. However, Coca Cola also has one.The Coca Cola Company manufactures the syrup concentrate themselves; they then sell it to bottlers around the world--(275 independent businesses with over 900 facilities) who manufacture, package and distribute the finished product to vending partners, who then sell the finished products to consumers.With this franchising model, Coca Cola avoids the costs normally associated with manufacturing, storage, and distribution; and are instead able to fully focus on branding and innovating the core products. It allows Coca Cola to be distributed all around the world and build up its portfolio and brand recognition, without taking on extensive capital costs.

LOCAL SOURCING OF SUPPLIERS KEEPS THE SUPPLY CHAIN SHORT AND FAST - HELPS TO KEEP UP WITH DEMANDFROM FACTORY TO SUPERMARKET IN 48 HOURSCCE OPENED AN AUTOMATIC STORAGE AND RETRIEVAL SYSTEM AT DISTRIBUTION CENTRE IN THE NETHERLANDS - INCREASED EFFICIENCY AND INCREASED CAPACITY UTILISATION IN TRUCKSSTRONG LOGISTICS TEAMS AND OPERATIONAL SUPPORT TO ENSURE ON-SHELF AVAILABILITY

Coca Cola's suppliers must adhere to Supplier Guiding Principles that ensure a sustainable supply chain by means of:Freedom of association and collective bargaining Prohibit child laborProhibit forced labor and abuse of laborEliminate discriminationWork hours and wagesProvide a safe and healthy workplaceProtect the environmentBusiness integrityGrievance procedure and remedyManagement systems for ensuring lawful compliance and respect for all human rights

We can see here that according to McKinsey, having sustainability built into the operations of a company is imperative to growth.Although Coca Cola aims to have 98% of their suppliers to be in accordance with principles; there is a significant barrier that comes with ensuring this, particularly for such a global company like Coca Cola with hundreds of suppliers in countries with varying cultures, priorities, and infrastructures that can result in asymmetric efforts. Furthermore, since Coca Cola only makes the core syrup and concentrates for their products, they have extremely limited face time when it comes to all of their additional suppliers.

Now less materials are used in packaging to make packages lighter; increased recycled materials, supplier collaboration to accelerate PlantBottle packaging. 

Coca Cola is not only making more sustainable packaging, but they are reconfigurations their supply chain to accommodate these changes

Cold-drink equipment efforts have focused on ways to increase energy efficiency and decrease climate impacts associated with vending machines, coolers and fountain dispensers.

Coca Cola’s Company Global Product Quality Index rating has consistently reached 95 since 2010 and one of they key reasons behind this is Total Quality Management through their integrated quality management program called the Coca-Cola Operating Requirements (KORE).Unannounced audits throughout operations ensure that everything is in compliance with KORE.The Supplier Management Program minimizes or eliminates risks that could potentially cause issues with continuity of supplyEnsure suppliers are recognized Global Food Safety Initiative (GFSI) standard.All ingredients are carefully inspected for safety and quality and come from reliable, trusted sourcesLocal laws and regulations are followed where Coca Cola makes and sells their products 

Coca Cola operates in over 200 countries; it's a product that we all see in some form whenever we travel, so a key question arises with how do they manage over 500 products globally?

Coca Cola recently partnered with GMA to roll out SmartLabels on all of their products; customers are able to scan a QR code to find out additional information about nutrition, allergies etc that otherwise doesn't fit on a normal label. This is in line with customer experience improvement, as it coincides with current health trends and concerns regarding GMOs, and people who just want to live a healthier lifestyle and therefore be well informed.

Coca-Cola also is using digital technology to create new consumer experiences via innovative programs like SIP&SCAN. Consumers unlock experiences and prizes by scanning icons on Coke packages with their smartphones and it allows them to connect personally with Coke through a digital experience.WATCH VIDEO FROM 1:22

You may have seen Coca Coca's FreeStyle machine in Five Guys - it's a fountain dispenser with which a customer can choose not just between typical Coca Cola products such as Coke and Diet Coke but between more than 150 choices. This is an example of mass customisation, as the same consumer interface is used across all machines, and all Coca-Cola Freestyle machines use micro-dosing technology - but the customers are able to customise which drinks they want themselves.The next generation of the Coca-Cola Freestyle fountain dispenserwill be Bluetooth-enabled, which means Freestyle mobile app users can automatically create custom mixes, discover nutrition information and more.

The Share A Coke campaign is a key example of Coca Cola employing mass customisation. There are two facets to deploying this campaign; there is the generic printing that happens in the factories and these Share A Coke products are then sold in stores, but part of their marketing campaign is to print the names on the products on site - customers can choose how to personalise their Coke.