COMM 252
(Second Half)

Approach

Direct

Characteristics

General Information

Short/Concise

Most common form of messages

Types

Sharing

Information Shares

Informational Memo

Instructional Memo

Announcements

requesting

Information Request

Opinions on a matter

Requesting a Claim

Order Request

replying

Information Response

Approving a claim

Order Acknowledgment

Purpose

Gradually influence someone and motivate them to action

Persuasive Appeals

Logic/reason

facts/statistic

Emotion

Relate it to something to they care about

A sad anecdotal story

Ethics

Depends you ability to showcase how the reader can trust you

Approach

Indirect

Steps

Interest

Introduce the cause

Benefit

Call to action

Types

Funding Request

Sales Messages

Collection letter

Reminder

Inquiry

Demand

Claim Request

Managing change/performance

Purpose

Build Goodwill

Strengthen Business Ties

Good business sense

satisfy basic human need

recognition

approval

appreciation

Characteristics

Personal

Prompt

Short/Sincere/Spontaneous

Examples

Thank-you

Include a few details

Goodwill close

Congratulations

Share in success

Sympathy

Hand-written

Send shortly after

Elements

Return Address

Date

Reader Address

Subject

Salutation

Message

Close

Signature

Styles

Full Block

Modified Block

Simplified

Characteristics

Left Adjust

Ragged right margins

1 inch margins

Envelope

Return address top left corner

Include name and address

Stamp in top right corner

Questions

Industry

How they got there

You want to focus on talking to many people instead of focusing on a few

Authenticity in interactions...find common ground

Can network anywhere

Anybody can be a contact

If you use LinkedIn, make sure you fully utilize it instead of just for job hunting

If you nervous talking to people, start with easy interactions. Eventually, it's easier to just go up to people and talk. in relation to networking

Introverts

Take time to rest

introverts can start communicating by talking about their interests

Just go for it - be brave

Extroverts

When to stop taking