CONVENTION BUREAU

What is it?

A non profit organization

Income is used to promote the destination

A department that works on the tourism field

Promotes a destination

MICE destination

Meeting

Incentives

Congresses

Events

Business destination

Formed by

50% Public entities

50% Private entities

PCO's

Venues

DMC's

Hotel

Value Proposition

Declaration of intent

Add more value to its destination

Marketing strategies

Values of a CB

Innovation

Accountability

Teamwork

Respect

Leadership

Courage

Quality

Commitment

Passion

Goals

Sell

Destination

Make

Business

Channel

Clients

Barcelona CB

A department of ...

Turisme de Barcelona ...

City Hall

How it operates?

Barcelona Turisme

Sales and Promotion

Intrastructures

Experiences

Strategy

Top 3 Values

Teamwork

Coopetition

Competition

Collaboration

Innovation

Influencers MICE Industry

SITE

ICCA

PCMA

ECM

MPI

Data

2018: 1.901 M €

2019: 1.761,68 M €

Types of Client

Membership

Pay a fee in relation of the enterprise size

Final client

Long Term

Bid

Association

Short Term

Proposal

Corporate