Digital Marketing
Difinition
Digital marketing
All marketing channels and methods you can use to promote products or service on the internet
Digital Marketing vs Traditional Marketing
Digital marketing campaigns are executed exclusively through digital channels.
This gives market more control, tools and data to analyze the effectiveness of a campaign.
Digital Margeting
Advantages
Global Reaching
Lower Cost
Measurable Results
Personalization
Open New Markets
Disadvantages
Skills and Training
Time-consuming
High Competition
Complaints and Feedback
Security and Privacy Issue
Online Marketing is a subset of digital marketing
Most common misconceptions
Digital Marketing VS Internet Marketing
Internet Marketing is a subset of digital Marketing
Internet Marketing refers to the methods you can use to run campaigns on the internet
Digital Marketing VS Social media Marketing
Social media Marketing is a subset of digital Marketing
Essentially running social media Marketing campaigns
Marketing Channels
Online
Website Marketing
Content Marketing
Email Marketing
Video Marketing
Offline
TV Marketing
SMS Marketing
Radio Marketing
Billboard Marketing
Digital sales funnel 3 main goals
To get people learn your brand.
To get them engage with your brand through your website
To get them to convert
Digital Marketing Strategy
Website
Create a website
SEO
Perform an SEO Audit
Content Marketing