Digital Marketing

Difinition

Digital marketing

All marketing channels and methods you can use to promote products or service on the internet

Digital Marketing vs Traditional Marketing

Digital marketing campaigns are executed exclusively through digital channels.

This gives market more control, tools and data to analyze the effectiveness of a campaign.

Digital Margeting

Advantages

Global Reaching

Lower Cost

Measurable Results

Personalization

Open New Markets

Disadvantages

Skills and Training

Time-consuming

High Competition

Complaints and Feedback

Security and Privacy Issue

Online Marketing is a subset of digital marketing

Most common misconceptions

Digital Marketing VS Internet Marketing

Internet Marketing is a subset of digital Marketing

Internet Marketing refers to the methods you can use to run campaigns on the internet

Digital Marketing VS Social media Marketing

Social media Marketing is a subset of digital Marketing

Essentially running social media Marketing campaigns

Facebook

Twitter

Instagram

Marketing Channels

Online

Website Marketing

Content Marketing

Email Marketing

Video Marketing

Offline

TV Marketing

SMS Marketing

Radio Marketing

Billboard Marketing

Digital sales funnel 3 main goals

To get people learn your brand.

To get them engage with your brand through your website

To get them to convert

Digital Marketing Strategy

Website

Create a website

SEO

Perform an SEO Audit

Content Marketing