Understanding Digital Marketing

Building your Website

Key strategies

Planning

Design

Development

Testing

Responsive Web Design

Deployment

Your Website

Window for Shop Worlwide

Your place for Business

Traffic

Prospects

Customers

Goals

On Sale or Booking

Oneline lead generation

Opt-in Email

Effective Website

Essentially About

Business Goal

Need your target Market

Choose a Web Designer

Check their Website

Examine the Portfolio

Request for recommendations

Examine their reputation

Do they satisfy the standars?

Arranging your information

Site Structure

Group the information

Keywords

Content Structure

Homepage

Write Effective Web content

Grab attention

Make it Scannable

Make it Original

Use the inverted pyramid

Be Consistent

Engage with your reader

Before your Start

What is my website for?

Only for your target market

Build usability and Accesability

Usability

Customer Experience

Simple

Elegance

Functional

Accesability

Eqyualy access to info

Equally Accesability

Hardware & Software

Words

Audio

Video

Flash

Animation

Text

Keywords

Keyphrases

Known your competition

Choose your domain

Unique IP Address

Things to review

Make it (Catchy,Memoral, relevant)

Use a country specific TLD

oy can by a multiple domain name

Different Suffixes

Keywords in a domain name

Hosting

Web Server

Accounts

Virtual dedicated hosting

Dedicated Hosting

Server colocation

Cloud based hosting

Choose your hosting company

In the same country that live your primary target

Is reliable

What kind of support do they offer

Have a Backup

Shop around

History

Marketing Born in 1950

Digital Marketing

First Step 1990

As Mainstream Business 2014

The Changing face of Advertising

Cocktail to change the World

The Sping

The Story

The Message

To Call to Action

Image

The Placemate

The Measurement

The Refinement

Advertising

Pompell Penis

Anounce Games

Egyptian Papyrus

Volney Palmer

15 - 16 th Cnetury

Development Printing 17th Century

Printing Press

Newspaper appears

Firs form of Mass Media

Newspaper 18 - 19th Century

Newspaper advertising

Mall order Advertising

New Advertising Age 20th Century

Radio

Television

Internet

Digital Marketing is about the People

Consumers

Markers

People Connected

2000: 304 MM

2003: 608 MM

2005: 1 Billion

2011: 2,1 Billion

Consumers 2.0 / Web 2.0

Creating Communities

Sharing Knowledge

Access to New Channels

Facebook

Skype

Youtube

Wikepedia

Google Maps

Blogs

Social Networks

Consumer Behavior

Interconnectivity

Revelance filterin is increasing

Micropublising of personal content is blosoming

Rise of the Prosumer

On Demand

Strategy

Make a Decission

Is my audience online?

Are my brand to Digital Marketing?

Defining your Digital Marketing Strategy

Define your strategy with the people who best know your business

Digital Customer

Reveled

Customer care about experience

Anonymity

Follow influences

Place

Internet

Price

Critical

Transparent

Product

What you offer

Your value preposition

Promotion

Main elemnents in order