Multi store model of memory

sensory

duration

less than one second

capacity

very limited

short-term

duration

less than one minute

capacity

long term

duration

up to a lifetime

capacity

unlimited

Series of events

Information arrives at our senses

It is then held
in the sensory store
but only stays there
for a short period
of time and will
be lost if you
don't do somethng
with it.

strengths

the model is
influential a it has
generated lots of
research into
memory.

Many of the studies
to do with this support
the evidence of STM &
LTM.

LIMITATIONS

The model is oversimplified, in particular
when it suggests that both short-term and long-term
memory each
operate in a single, uniform fashion. We now know is this not the case.