Online Shopping Fiesta
Demographic
Age 16:
Youth Market
Gender: Females
Education: High school
single
Psychographic
Shopping interests
Clothings
Accessories
Makeup
Electronics
Hobbies/Interests
Fashion
Fashion brands
Fashion trends
Youtube
Tik tok
How often
Heavy online shopper
2-4 times a week
Geographic
Worldwide service
International shipping
Behavioural
Band loyalty
Free shipping
sales and promotions
Collect points for free products
Benefits of online shopping
Convenient
Good service
Affordable
Results from survey
Buying descision
Family
Friends
Celebrity and influences
Social Media
Results from survey