P1 Social Media Blueprint

Core Tier

Facebook

Purpose

Branding

Marketing

Funneling (to CAPS)

Networking

Awareness

Customer Retention

Archiving

Establish Presence

Branding

Timelines

Icons

Apps

Profile

Logo/Profile Photo

Application

Core

Campaign Centric

CAPS

Third-Party/External

Content Generation

Video

Photos

Polls

Notes

Automation/Scheduling

Banner Ads

Engagement

Post Status

Post Links

Post Photos

Post Videos

Update Timelines

Community Building

Adding

Liking

Subscribing

Contest via Apps

Careers

CAP Diverter

Measurement

Reach *

Views (Logged-In) *

Likes *

Twitter

Purpose

Branding

Marketing

Networking

Social Spread

Customer retention

Establish Presence

Branding

Profile

Linking

Engagement

Tweets

News

Auto-tweets

Articles

Videos

Images

Community Building

Adding Followers

Niche/industry

Geographical

Vetting Followers

Dormant

Spammers

Non-followers

Follow Influencers

Niche/industry

Geographical

Measurement

Followers

Following

Youtube

Purpose

Branding

Social Spread

Virality

Archiving

Marketing

Presentation, Informational & Demo

Establish Presence

Branding

Visuals

Profile

Company Profile

Description

Other Property Linking

Optimization

Keywords

Title

Decription notes

Playlist Management

Engagement

Video

Campaigns

Awareness

Adverts

Event Coverage

Publicities

Testimonial

Misc

Commenting

Linking

Twitter

Facebook

Favorites

Embedding

Subscribing

Niche/Industry

Influencers

Reciprocation

Measurement

Views *

Traffic Sources *

Subscribers *

Likes *

Shares *

Social Galleries

Flickr

Purpose

Social Spread

Brand Awareness

Archiving

Branding

Branding

Visuals

Description

Profile

Engagement

Photo Uploads

Comments

Join Groups

Community Building

Adding Fans

Linking

Geo Tagging

Optimization

Keyword Tagging

Description

Gallery/Set Arrangements

Pinterest

Purpose

Social Spread

Branding

Archiving

Awareness

Branding

Board Assignment

Profile

Linking

Engagement

Photo Pinning

Article Pinning

Video Pinning

Tweets

Community Building

Adding

Followed at

Social Bookmarking

Digg

Purpose

Social Bookmarking

Marketing

Social Spread

Archiving

Establish Presence

Branding

Branded Profile

Property Linking

Connections

Engagements

Add to Timeline

Add Comments

Add Submits

Add Reads

Bookmarking Activities

Community Building

Receive Follows

Follow Influencers

Delicious

Purpose

Social Bookmarking

Marketing

Social Spread

Archiving

Establish Presence

Branding

Branded Profile

Connections

Stacks & Feeds

Engagements

Bookmarking Activities

Commenting

Community Building

Receive Follows

Follow Influencers

Tagging

Stumbledupon

Purpose

Bookmarking

Archiving

Social Spread

Establish Presence

Branding

Branded Profile

Connection

Engagements

Bookmarking Activities

Sharing

Submissions

Likes

Community Building

Follows

Discovery

Stumble

Blogging

r

As RSS to FacebookAs bookmarks to Digg, Delicious & Stumbledupon.

Purpose

Inbound Marketing

Awareness

Gauging Sentiments

Link building

Social Spread

PR

CAPs Support

Branding

Domain Name

Visuals

Template

Identity Widgets

About Page

Engagement

Blog Posts

Commenting

Trackbacks

Image Uploads

Video Embeds

Community Building

EDM Opt-Ins

Guest Posts

Inbound Marketing

Linking

Monitoring

r

Metrics are based on these

Analytics

Social Oomph

r

(*) is measurable

Followers*

Following*

Friends to Followers Ratio*

Total Tweets*

Facebook Analytics

r

(*) is measurable

Likes*

Reach*

Page Views*

Dashboard

Recommendly

Share

Connect

Participate

Tweetdeck

Searches

# Mentions

Interactions

Customer Service Aspects

Community Engagement Aspects

Reputation

Tweet Grader

r

(*) is measurable

Rank*

Grade*

Klout

r

(*) is measurable

Klout Score*

Kred

r

(*) is measurable

Influence (out of 1000)*

Outreach Level (out of 12)*

Total Mentions*

Local & Geo Centric

Map

Google Places

Purpose

Inbound Marketing

Geo Marketing

Search Engine Marketing

Reputation Management

Promo & Campaigns (US only at the moment)

Acquisition

HQ

P1TSTOPs

ASP

Kiosk

Optimization

Branding

Description

Naming

Location

Map

Contacts

Keywords

Profiling

Engagement

Reviews

Rating

Measurement

r

(*) is measurable

Impressions*

Actions*

Foursquare

Purpose

Social Share

Branding

Geo Marketing

Mobile

Promo & Campaigns

Optimization

Profile

Settings

Listings

Acquisition

HQ

P1TSTOP

ASP

Kiosks

Campaigns

Attract New Customers

Swarm Specials

Friends Specials

Flash Specials

Newbie Specials

Check-in Specials

Existing Customers

Loyalty Specials

Mayor Specials

Engagement

Commenting

Checking-In

Adding Fans

Download Mobile App

Measurement

r

(*) is measurable

Total Checkins*

Unique Visitors*

Social Reach*

Gender Breakdown*

Age Breakdown*

Panoramio

r

This is a social media photo to map software that will appear in Google Maps and Google Earth for better location optimization.

a

Purpose

Mapping

Geo Marketing

Image Management

Branding

Profile

Logo

Optimization

Image Gallery

Positioning

Tagging

Engagements

Comments

Sharing

Google Earth discoveries

Google map discoveries

Search engine discoveries

Directories

Malaysian

International

Industry Specific

Secondary Tier

Google Plus (Page)

Purpose

Inbound Marketing

Social Spread

Networking

Branding

Search Marketing

Community Building

Create Thematic Cricles

Add members

Local

Niche Centric

Explore (Follow influencers)

Establish Presence

Branding

Logo & Visuals

Dashboard

Gallery

Optimization

Google Profile

Linking

Engagements

Article sharing

Video sharing

Photo sharing

Link sharing

Hangout

Chatting

LinkedIn

Purpose

Professional Networking

Recruitment

Marketing

Branding

Community Building

Adding Employees

Career Opportunities

Connect Influencers

Linking

Establish Presence

Branding

Branded Profile

Visuals

Optimization

Company Group

Keyword

Description

Banner Ads

Engagements

Posting news

Posting Links

Repost tweets (automation)

Image sharing

Video sharing

Receive career applicants

Measurements

r

(*) is measurable.

Page Views*

Page Visitor Demographics*

Unique Visitors*