Simply Orange Juice
Steps
1. Oranges used in Simply Orange Juice are grown and harvested in the USA, Brazil, or Mexico.
2. Once the oranges are ripe they are picked and harvested by the farmers.
3. Then these oranges are loaded on to trucks so that they can be transported to the Simply Orange production facility in Apopka, Florida.
4. The oranges are removed from the trucks and are placed on conveyor belts so that they can be transported throughout the production facility.
5. The oranges are cleaned and sprayed with water to remove any dirt or pesticides on them.
6. The oranges that are ready for production are then automatically loaded on to orange peeling and extracting machines, where the oranges are peeled and pulp is removed and then squeezed to extract all the juices out of them.
7. The extracted orange juice is then transported to filtration machines with the use of pipes and pumps.
8. The juice is filtered to remove any solids that are inside the extracted juice.
9. After filtration the juice is degassed where oxygen in the juice is removed to prevent the juice from going bad fast. The juice also undergoes a process called degreasing where some of the greases and oils from the peels that may have contaminated the juice when is was extracted.
10. The juice is then pasteurized, which is where the juice is exposed to high temperature for short periods of time to kill any bacteria that may be in the juice.
11. After pasteurization, the juice is then bottled into the Simply Orange carafe bottles.
12. After bottling, labeling is put on the bottles and then the bottles of Simply Orange Juice are packaged and then sent to stores and retailers selling their products.
Natural Resources
Agriculture
Agriculture is needed for the production and the harvesting of the oranges used in the juice.
Water
Water is needed as an ingredient in the orange juice. Water is also needed for the production of the orange juice. This includes the washing of the oranges to prepare them for production and the cleaning of the machines used in production.
Fuel and Energy
Fuel is used for all of the trucks and other transport mechanisms to move the oranges and supplies in the production of the juice. Energy is used to power the machines and buildings used in the production of the orange juice.
Natural Resources Not Used:
Fishing and Trapping
Mining
Logging and Forestry
Raw Materials
Ingredients
Oranges
Water
Carafe Bottles or cartons
Supplies
Conveyor belts
Bottlers
Label Machines
Packaging Machines
Orange Squeezzers
Pipes (to transport the orange juice around the facility)
Informtation
Simply Orange needs information on new technologies that can help out their business such as new automatic orange harvesting machines, faster bottlers, faster pumps and pipes, and better methods of extracting orange juice from oranges.
Simply Orange can use information on their customers to help out their business. Some of this customer information can include whether or not customers want different flavors, whether or not their customers want pulp or pulp free orange juice, the sizes of the orange juice bottles people are willing to buy, and if customers want added sugar in their juice.
Simply Orange can use information about their sources of supply to help their business. Simply Orange can research information on which country's provide the best oranges and which country's produce the cheapest oranges to increase product quality and profit. Simply Orange can also research and find information on the supply of their plastic containers, they can find out how to get containers for cheap or how to get environmentally better containers.
Simply Orange can use information on the political and economic state of the countries they are in. By having the information on the political state of the country their going into they, they can know where to put factories or have suppliers in since business want to have business operations in stable countries. Also, Simply Orange can use information on the economic state of the country their in to understand the types of workers that country has or how much they should pay for work.
Capital
Liquid Capital
With Liquid Capital Simply Orange can buy machines, buildings for factories, transport trucks, hire more suppliers, hire more employees, or spend money on marketing for their products.
Sales Amount (2022): 896.54 Million Dollars (USD)
Exact revenue numbers, profit, and earnings are hard to find since Simply Orange is a subsidiary of Coca-Cola, which means it doesn't need to disclose its own profit, revenue, and earnings to the public as it will be added to Coca-Cola's earning release.
Non-Liquid Capital
Examples of Simply Orange's Non-Liquid Capital
Buildings
Storage Facilities
Orange Farms
Simply Orange has orange farms in the USA, Brazil, and Mexico
Production Facilities
Simply Orange Juice Co Production Facility in Apopka, Florida
Machinery
Conveyor Belts
Orange Peeling and Juice Extracting Machines
Pipes and Pumps
Orange Cleaning Machines
Juice Filtration Machines
Juice Bottling Machines
Packaging Machines
Label Makers
Labor
Human Labor
Farmers who operate the farms Simply Orange gets their oranges from.
The harvesters who selectively pick and harvest the oranges used for the juice.
The operators of all the machines in the production facilities.
All the truck drivers who are used for the transportation of the oranges from the farms to the production facilities.
The quality control workers that test the quality of the orange juice produced by doing tests such as taste tests.
Most of the labor in the process of making of Simply Orange Juice is automated.
Automated/Technology Labor
The conveyor belts transporting the oranges throughout the factory.
The peeling and extracting machines used to peel the oranges and then simultaneously squeezing them to extract the juice from them. This machine also removes the pulp from the oranges.
The industrial orange juice cleaning machines that brush and spray water at the oranges as they move along the conveyor belts, to remove the pesticide residue and dirt on the oranges.
Pipes and pumps that transport the orange juice throughout the factory.
Filtration machines that filter solid materials and remove any cloudiness from the orange juice .
Bottling machines that fill the Simply Orange carafe bottles with orange juice that has been created.
Management
Simply Orange is owned and is a subsidiary of Coca-Cola Company
Higher Ups/Descion Makers of Simply Orange (Coca-Cola Company)
Chairman/CEO of Coca Cola - James Quincy
There is little information on management at Simply Orange since its owned by Coca-Cola Company
What Management Does At Simply Orange
The management decides the marketing campaigns and how much to spend on marketing
The management at Simply Orange does daily tasks such as communicating with their orange suppliers to time deliveries, manage how much resources (oranges) are used every day in production and they also manage how much money is spent daily and where that money comes from.
Management also deals with human resources and hiring people to work in their facilities.