SPORT DISTRIBUTION

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Keywords: decision, decision making, decide, solution, goal, resources, final decision;

INTRODUCTION

CONCERNED WITH HOW AND WHERE
CONSUMERS GET ACCESS TO A SPORT PRODUCT OR SERVICE IN ORDER TO
USE IT.

DISTRIBUTION/ PLACE MEANS

1.

PRODUCT OR SPORT ORGANIZATION

2.

TRANSPORTING

3.

FINAL CONSUMER

THE SPORT MARKETING FRAMEWORK

PRODUCT

PRICE

PLACE

PROMOTION

SPONSORSHIP

SERVICES

DISTRIBUTION SYSTEM

THE WAY THAT A DISTRIBUTION
CHANNEL IS ORGANIZED OR ARRANGED.

CHANNEL MEMBER

ANY ORGANIZATION OR INDIVIDUAL
INVOLVED AS A PART OF A DISTRIBUTION CHANNEL

RETAILER

THE ORGANIZATIONS AND INDIVIDUALS INVOLVED IN THE FINAL SALE OF A
SPORTING GOODS OR SERVICE TO A CONSUMER.

TYPES OF SPORT RETAILERS

Subtopic

TYPES OF DISTRIBUTION CHANNELS

DIRECT

SHORT: WHERE THE PRODUCER
SELL THE PRODUCT DIRECTLY TO
THE CONSUMER.

INDIRECT

LONG BECAUSE THERE ARE A
NUMBER OF ORGANIZATIONS OR
PEOPLE INVOLVED ALONG THE WAY.

DIRECT DISTRIBUTION CHANNEL

PRODUCER

INDIRECT DISTRIBUTION CHANNEL A

INDIRECT DISTRIBUTION CHANNEL A

PRODUCER

WHOLESALER

RETAILER

FINAL CONSUMER

INDIRECT DISTRIBUTION CHANNEL B

PRODUCER

RETAILER

FINAL CONSUMER

WHOLESALERS

AN ORGANIZATION OR INDIVIDUAL ACTING AS THE MIDDLE
STEP BETWEEN A PRODUCER AND A RETAILER