the used marketing guide for 2019
other metrics you want to control
collect data from our competitors
you can practice competitive pricing and learn from your successes or losses
how to measure its effectiveness byusing real-time data
record sales and marketing data
we will analyze three types of data to follow your marketing plans
marketing audits
compilation
analysis of marketing data
brands should always emphasize the importance of retail performance data
sale data
activity data
observational data
visual marchandising
to capture the attention of consumers. we will use visual techniques
environment and theme are estremely important to visual marketing
cross exhibits
when designing and implementing a marketing plan it is imporrtant to have a variety of thing
who is my target customer?
what is my client looking for?
what has worked in the past?
what is marketing?
is to take into account how oroducts reach conumers.retail environment and techniques are used to consist of activities such as marketing.
how to organize shelves or promotional dispaly
track the ressults of the marketing and execute it.observe how it impacts your business.
who does merchandising?
almost any physical product makes or uses marketing techniques
calling the customer´s attention is essential
brans must carry their own marketing activity as they know what works and what does not word
job description of a merchat
merchants are responsible for everything that happens to a product
the merchant has to word together with the supplier,the retailer and the manufacture
liability of a merchant
collaboration with suppliers,manufacturers and retailers to ensure proper execution of marketing plans
ensure the retailer´s compliance with marketing strategies
creation and organizaton of promotions in advertising campaigns
product inventory maintenance
gathering information about market and customer reactions
analyzes of reports of expansive growth and changes in the market
best marketing practices
well adequate,clean and supplied shelves so it will look better seen by a customer
make sure your products are wellsuited for consumption
stay on top of products
make constant visits and be in communication with the stores and assigned representatives
ensure retail compliance with both different products on store shelves
merchants must monitor pop screens
monitoring of competition it is necssary to monitor your competition to remain revealing in the market
provide information and insoiration for new techniques
make a price registration kit