Barcelona Electric Tour
Services/Routes
Route 1
Sea
10 stops
CaixaForum, Jardí Botànic, Jardins de Joan Maragall, Fundació Joan Miró, Castell Montjuic, Refugi 307, Museu marítim, Mercat de les flors, Museu Can Framis, Museu de ciències naturals
Route 2
Mountain
10 stops
Parc de Cervantes, Monestir de Pedralbes, Mirador de Sarrià, Mirador Tibidabo, Carretera de l'observatori de Fabra,Bellesguard Gaudí, Museu d'art Palmero, Parc del laberint d'horta, Turó de la rovira, Casa Vicens
Schedule
Schedule
Summer
9 to 19h
Winter
9 to 20h
One bus departing each half an hour
Amount of buses
Sea Route
4 buses
Mountain Route
5 buses
Fares
Adults
37 euros
Seniors
32 euros
Children (until 13)
23 euros
Handicapped
32 euros
Students
32 euros
Staff
Direct recruitment
Guides
9 people
Drivers
9 people
Administrative/Finance Staff
2 people
Commercial
2 people
Operational Manager
1 person
Reservation manager
1 person
Staff from an external company
Marketing services
Legal advice
Translators
Physical aspects
Design
Not very big to go to narrow streets
Blue colours
Logo added
Accessibility
For people with reduced mobility
Seats
20 seats
Technology
Tablets
Headphones
Technology
Website
About us
Routes
Sea
Mountain
Extra services
Technology
Guides
Booking
Blog
Languages
15 languages
Direct to social media
Youtube
App
Same display as website
New section: schedule
Real time schedule for the stop selected
Touchscreens
Power point of the stops
Pictures
Prices
Timetable
Description
Blue colours and logo
Possibility to listen to audio guide
In 15 languages
Brand image
Name
Barcelona electric tour
Enhance sustainable tours
Barcelona Brand
Logo
Drawing of a bus
Electric symbol
Blue colours
Colours
Navy and light blue
Conveys
Peace
Confidence
Technology
Slogan
Think outside the bus
To think in a creative way
Related to our service (buses)
Identity
Vision
To be a recognised company for our excellent and innovative routes as well as for our commitment to sustainability and the inclusion of handicapped people in our services.
Mission
To offer excellent bus tours in a electric and sustainable way, to not-touristic places, enhancing the demassification of Barcelona.
Values
Orientation to results
Cost Consciousness
Transparency
Clarity
Humility
Lead by example
Ddifferentiation
Unity
Teamwork
Overcoming challenges
Passion
Diversity
Permanent desire for renewal
Corporate Social Responsibility
Sustainability core
CSR actions
Promote volunteering
Recycling and reduction of energy use
Solidary race
Undefined contracts
Commercialization
Direct
Website
Easy and fast reservation
Phone
Contact our customer service
Contact our customer service
On the bus
Direct payment
Redirection to the website
Redirection to the website
Indirect
Barcelona Turisme
Travel agencies
Viator
Civitatis
Tour operators
Iberica travel
Promotion
Website
Engagement with customer
Updates
Offers
Easy option to booking, then use it as commercialization tool
Social Media
Everyday
One site visited
Once a month
Video of surroundings
Special dates
Promotions and discounts
Everyday
Recommend a restaurant
All that is uploaded to Instagram
Job offers
News and articles about us
Youtube
One video per week
Our philosophy
Our contribution
Our team
SEO
Keywords
Titles in the landing pages
Links between websites
Correct website structure
Usable, unbiased, accessible, expertise and unique content
Mailing
List of emails accounts
Forms on our website
Blogs
Posting landing pages with forms on our social networks
Message
Always oriented towards conversion
Personalized content according to their demographic data, interests and behaviors
Persuasive content, clear and motivating CTA, Attractive display and convincing subject.
Promotions mentioned as "limited offers"
Storytelling
Special messages in special dates
Online advertisement
Banners
Pop-up
Mobile advertisement
Advertising in social networks