Kategóriák: Minden - marketing - identity - retention

a Heather Dziczek 14 éve

270

12 Things A Fitness Empire Must Have

Establishing a successful fitness empire requires a combination of strategic planning, unique offerings, and a strong brand identity. Essential elements include an irresistible offer to attract clients, a referral program to encourage word-of-mouth marketing, and a solid guarantee to build trust with potential customers.

12 Things A Fitness Empire Must Have

12 Things A Fitness Empire Must Have - Second Chance FitCenter Dec 2010

Referral Program

new client gets three-for-two

Retention Strategies

Marketing Plan

Proprietary Tools

Guarantee

Irresistable Offer

Product Ladder

other educational programs
motivational speaking
boot camp
just finished — waiting for better weather and better marketing strategies before starting again
"Busy Person's Workout"
30-minute small group circuit training
personal training
1-hour sessions for 1 or 2 people

Point of Sale

currently cash or check only
have considered taking plastic but the fees make it not worthwhile

Payroll System

no employees — it's just me

Legal Protection

AED on site
all lawyer-reviewed
cancellation policy
waiver

Killer Product

my education/training
Subtopic
training in effective affirmations and visualizations from The Pacific Institute
masters degree in counseling from Arizona State University
music ed undergrad from The College of New Jersey
my life experience
spent over 10 years honing the skill of teaching beginners
been through cancer
used to be sedentary, obese

Brand Identity

make lifelong changes, not "until I reach the goal" changes
accept who/where you are; choose a change, do it; choose another, do it; etc. forever
"change IS possible"