Kategóriák: Minden - advertising - satisfaction - community - pricing

a Webb Hayden 2 éve

104

Call Of Duty

A popular video game franchise maintains its relevance and consumer satisfaction through various strategic approaches. Annual releases ensure that there is always something new for players to enjoy, including multiplayer, single-player, and survival modes.

Call Of Duty

Consumer

Maintenance

Creation/Intro

Satisfaction

Exchange

Call Of Duty

Promotion

Use of Celeberties
Trailers could be animated or real with CGI

eSports events

Raise awareness about the game

eSports events advertisements Advertisements during eSports

Constant video advertising
Advertise for the new game in current and older games
People start to talk about them on different platforms

- Twitch - Youtube - Social Media

These platforms promote the game

Place

Online Stores (Launchers)
- Steam - Blizzard - Call Of Duty Website
eSports location change annually
eSports arenas
Any stores that sell video games
- Walmart - EB Games - Game Stop - Costco

Price

2-3 Upgrades
$109.99 - $139.99

- Early access - Season pass - In-game currency - In-game skins - Other in-game "swag"

Only used to be base game (no upgraded versions)

Base Game
$69.99 - $89.99

Includes the game

Product

New game released every year.
Every game includes some sort of multiplayer, single player and survival

Community Challenges

Keeps the game interesting

Older games still receive updates
eSports
Tickets to event
Listens to the games community
Especially Youtubers