a Marcus Thompson 3 éve
298
Entrepreneurial Marketing
The text outlines key aspects of entrepreneurial marketing, focusing on strategies and competencies necessary for high-impact ventures. It addresses the internationalization of businesses, emphasizing the importance of scaling up for growth.
Megnyitás
Entrepreneurial Marketing Course Material Cases Case: The Entrepreneurial Boss Case: Barbie for a new generation Cases: TED talks about Entrepreneship Case: Next Generation Disruption Assessment Guidelines Outline to Entrepreneurial Marketing Course Outline High-impact Ventures Scaling up for growth Born Global and Internationalisation Small and large Entrepreneurial decision making Entrepreneurial learning Market adaptations Marketing competencies Strategy, Innovation, Entrepreneurial Marketing Enterprise or entrepreneurship Innovation and creativity Chaos and entrepreneurial strategies Traits and Mindsets Network ties Mindsets Trailts Core concepts Marketing for high-impact Core concepts in marketing Perceptions of entrepreneurs
