Kategóriák: Minden - exhibition - marketing - society - culture

a Thu Nguyen 3 éve

209

Impacts of exhibition events on destination marketing in Vietnam: Case study of Ho Chi Minh city

Examination of exhibition events in Ho Chi Minh City reveals their significant influence on destination marketing, contributing to economic, social, and cultural development. The analysis compares various contemporary studies on international exhibitions and their effects both locally and abroad.

Impacts of exhibition events on destination marketing in  Vietnam: Case study of Ho Chi Minh city

Aim: find out challenge impacts on exhibition events in Ho chi minh city => discussion=>recommendation

Impacts of exhibition events on destination marketing in Vietnam: Case study of Ho Chi Minh city

Conclusion, Recommendations

analysis and finding out

Subtopic

methodology

Literature review 2: Comparison and finding exhibition impacts: Case study of Ho Chi Minh city-1500words

Sumary and identify futher research area
contemporary studies related to destination marketing of international exhibitions: Ho Chi Minh City=>venvue spaces or covid pandamic
contemporary studies related to destination marketing of international exhibitions: abroad countries

Literature review 1: theories- 3000 words

.
Frameworks related to destination marketing and exhibitions
exhibition events theories
Its impacts on economy, society and culture
overview exhibitions
Destination marketing theories
its impacts on economy, society and culture
definitions

Introduction