a Ceрафим Фурцев 1 éve
87
Subject Background 5
A comprehensive assessment involves several critical components, including both external and internal audits, which are essential for understanding market dynamics and company-specific factors.
Megnyitás
Opportunities/Threats analysis Strength/Weakness analysis Strategic plan Risk assessment Selling plan billing procedures and accounting mechanisms monitoring of sales merchandising materials distribution network Budgets Marketing mix distribution channels advertising pricing features and benefits Objectives for each business unit Target markets Types of customers Product areas Geographical areas Subject Background 5 Other analyses Employee issues Organizational issues Financial information External audit Look at market trends Conduct new market research Internal audit Assess company-specific critical factors Assess competitive position Benchmark against competitors Look at distribution channel
