Case Notes

She likes bullet points

Case was not integreate that well.

Likes data integration in the text

strategic issues: average

if there are issues around priority, need to indicate importance

PLeasant to read - we should prefer this, as shes seems to like that even better. Get some quotations in there.

Focus this - can I put it on one page to present and justify my opinion.

A-

I really like the way the recommendation is in the beginning of each paragraph

give a sens of how long to present the strategy - 3-5 years, 12 months, and so on

B+

use exhibit 1 - there is a reason why it is the first exhibit.

revenue based analysis

put recommendation upfront

she wants to see the time and effort that we put into the case

More about situational analysis

qualitative exhibits do count

macroeconomic

microeconomic

do not get carried away by explainign what numbers and trends mean, but rather show how these suppoort your recommendations

are the stratgy concepts clear: straddeling strategy concepts

do not hedge bets, be clear on the trade-offs you recommend

make it easy to ready, refer, but don;t make her go to the exhibit.

A-

rely entirely on the conceptual logic

need to see how we can cross-reference and support arguments

evidence is there, look for it

sstrategic analysis needs to be done, it becomes even more important

the kind of recommendations, we provide should reflect a good understanding of the firms capabilities, (deep pockets)

defined the issues correctly

conceptual basis

integrating logic

use of case data

use quotations

recommendations

clear

voice heard?

how much joy does she get from reading our case