CORPORATE CULTURES
Dominant Set of norms
KEY ELEMENTS
OFFERS A CLEAR CORPORATE VISION
SUPPORTED BY CORPORATE VALUES
HIGH VALUE IS PLACED ON EMPLOYES
THE CULTURE IS ADAPTABLE
CULTURAL CATEGORIES
SONNENFELD DEFINED FOUR TYPES
THE ACADEMY
THE CLUB
THE BASEBALL TEAM
THE FORTRESS
CULTURAL BENEFITS
MORAL IS IMPROVED
WORK ENVIRONMENT MORE ENJOYABLE
SHARING OF INFORMATION
ATTRACT AND RETAIN GOOD EMPLOYEES