Exchange Strategic Plan
Mission Statement
Provide members with information on real estate properties, transactions and users.
Provide members with training on database systems and how best to utilize tools and processes.
Vision Statement
More Services
More Data & its Analysis
More User-Friendly & Efficient
Objectives
Run Exchange like a business
Know membership needs and perceptions of services
Continually evaluate new & enhanced member offerings
Maximize quality of data and use in variety of beneficial ways
Educate members on robustness and features of systems
Priorities Based on Value Decision
$ Costs
Staff Resources
Time to Finish Project
Follows Mission & Vision Statements
Competitive Advantage
Member Perception & Importance
Initiatives
Retail Initiative
Phase 1 Data Collection
High Volunteer Participation
Staff to Input Data - Research Staff
Ongoing Data Collection
Lower Volunteer Participation
Staff to gather & input data - Research Staff
Scrubing of data - Volunteer?
Training Retail Brokers
Staff - Trainer
Marketing to Retail Brokers
Staff - Trainer
Improve Xceligent System
Estimated Time: 2 Months
Demographics
Tied in to System
Fits in to Phase 2 of Retail Initiative
Undetermined Costs and Feasibility
Markets Expansion
St. Cloud Expansion
Work with St. Cloud State for Project staffing
Select manager of project
Determine Pricing
Work with local brokers
Create Local Taskforce
Quarterly Meetings with Local Brokers
Define area and buildings
Drive market
Enter data
Market to Real Estate Community
Emmulate Twing Cities Markeitng Plan
Train local brokers
Trainer
Decide on Additional Services
MNCAR Local Meetings
Partner with Local Association
On-going Data Collection
Estimated Time: 6-8 Months
Other Markets
Western WI
Rochester
Duluth
Mankato
Brainerd/Lakes Area
Email Enhancement
Gather requirement enhancements
Staff - Dara/Adam
Determine Support Structure
Solicit Proposal from Soft Developer
Staff - Adam
Manage Development
Staff - Dara/Adam
Test Market System
Staff - Dara/Adam
Train Users
Staff - Trainer
Estimated Time: 4 Months
Aerials Link on MNCAR Website
Work with Soft Developer
Estimated Time: 1 Month
Appraisers Data Integration
Offering to buy Xceligent developers time
Possible ideas from ADN
Lease Analysis Software
Research members interest level
Determine Support Structure
Decision on best way to obtain
Purchase for all users
Purchase preferential pricing (subsidize)
Offer at group rate
Negotiation with Provider(s)
Marketing to Members
Training
Estimated Time: 6 Months
Investment Analysis Software
Locate all investment analysis software in market
Research members needs & interest
Determine Support Structure
Decision on Recommendation
Marketing to Real Estate Community
Training
Estimated Time: 6 months
Expand Virtual Reality Capabilities
Locate Vendor
Research Members interest & needs
Manage Development
Gather data
Market to Real Estate Community
Promote & Train
Estimated Time: 12 Months
Ongoing Projects
Training Members
Data Completeness
Fields to Focus On
Volunteer Opportunities?
Ensure Effectiveness of Staff
Training
Summary Market Report
Upgrade & Streamline Process
Determine frequency of Reports