EMPLOYER RELATIONS PROCESS

Registered Company into PW becomes a Contact/Customer

Welcom Call is made and first job posting made

Moved into next step

Register into Virtual Career Fair

Invite to become a Mentor

Invite as a panelist for next panel if appropriate

Set up an Information session

Host an online networking night

Cold Lead

LinkedIn Groups

PW registration invite to "Recruiters"

through email invite

invite to register when inviting to group

If no group, send cold email to targeted companies? and follow up with a call?

no specific talking points

send a warm email to targeted companies and follow up with a call?

specific talking points

general posting in 'recruiting groups'

Generic invitation w/link to landing page as an ad

post invitation privately to a targeted recruiter by pre-defined criteria

post invitation openly to targeted group by pre-defined criteria

Do we build relationship w/them first?

inviting them to "our" group?

Invite to register in PW

sent invitation in the invitation to join group?

Call?

Personal email?

Not invite, engage in discussion(s)

periodically mention PW by upcoming event, etc

Invite to register when they "raise" their hand

passive marketing with PW "ad" in group

invite them to participate in a "targeted poll"?(meaning we are asking a specific question to get a specific answer in order to move them to a "next step")

They raise their hand

Call?

Personal email

Invite to a meet-n-greet?

Invite as a guest panelist for next panel discussion

invite them to an appropriate upcoming "event" ie panel discussion?

guest panelist

virtual career fair

online networking event

Newspaper

Job Boards(Monster, etc.)