EMPLOYER RELATIONS PROCESS
Registered Company into PW becomes a Contact/Customer
Welcom Call is made and first job posting made
Moved into next step
Register into Virtual Career Fair
Invite to become a Mentor
Invite as a panelist for next panel if appropriate
Set up an Information session
Host an online networking night
Cold Lead
LinkedIn Groups
PW registration invite to "Recruiters"
through email invite
invite to register when inviting to group
If no group, send cold email to targeted companies? and follow up with a call?
no specific talking points
send a warm email to targeted companies and follow up with a call?
specific talking points
general posting in 'recruiting groups'
Generic invitation w/link to landing page as an ad
post invitation privately to a targeted recruiter by pre-defined criteria
post invitation openly to targeted group by pre-defined criteria
Do we build relationship w/them first?
inviting them to "our" group?
Invite to register in PW
sent invitation in the invitation to join group?
Call?
Personal email?
Not invite, engage in discussion(s)
periodically mention PW by upcoming event, etc
Invite to register when they "raise" their hand
passive marketing with PW "ad" in group
invite them to participate in a "targeted poll"?(meaning we are asking a specific question to get a specific answer in order to move them to a "next step")
They raise their hand
Call?
Personal email
Invite to a meet-n-greet?
Invite as a guest panelist for next panel discussion
invite them to an appropriate upcoming "event" ie panel discussion?
guest panelist
virtual career fair
online networking event
Newspaper
Job Boards(Monster, etc.)