Question: How is the Employee Engagement process impacted by Middleware option of selling Access or Access Plus without EBG ben admin platform?
How will we communicate
to employees about the
mpower360 services?
Two Options to provide information via web:
1) Mutual of Omaha sourced solution, so we
would create microsite similiar to yourbenefitstoolbox.com
that is personalized for each group.
OR
2) Client houses content on their Intranet site. We'd give
then information, graphics, links to position with current
employee experience for benefits. This would require working closely with Marketing / HR / Web Designer at employer.
Out of Scope: Any type of integration into current benenefit
adminstration system.
Yourbenefitstoolbox.com
Repurpose content and
biuld out as this will be
one place for information
about services providers
Question about reference
to benefits toolbox, as this
will not be entirely true for
Middleware clients. It is not
the employees "only"
benefits toolbox.
Content Biuld Out
Why employee would want to use sevice
Communicate what is available
When they would use a particular service
How to activate
Sign up
Sign in
Call
Service Provider Experience
How do we handle Simplee?
First time (What about SSO?)
Ongoing communication, would lose
30 visits through ben admin
which equates to lost impressions to
visitors for other services
Care Advocates
- promote phone number
Mediguide
- promte Care Advocates phone number
RxSS
First time (What about SSO?)
Ongoing communication
Bridgehealth Medical
<<Do they have dedicated client Url?
or is this just an option?>>
phone number
Change Healthcare
Content would be advertising
of service until claims data
recieved and proceesed
What happens when CHC is ready?
link to CHC login page
No impact to Tenurgy, ClaimReturn,
Truven, PRAM as Employer Services
How can we secure content?
Prefer it not be in public domain,
some level of security is desired
Option can not add steps for EGB
None, so no security, anyone could get to it
-- ybt.com is this way now
Personalize Url for each group
Better for tracking with google analytics
Means each Middleware request
is treated like project to Marketing
& Brand teams
Cobranding support possible
with company name; logo need to
discuss
Provide Url to client to link to
destination, provide icon graphic
Client Intranet
Emails
Print material, need 'tiny" or "friendly" Url
OUT OF SCOPE: Client Ben Admin
At employee level: full user level security
with personalize experience, what EGB provides
Digital Materials
Would need to rework because
of reference to ben admin
Banner Ads
Email Templates
GAP: Not much content today for
features of Care Advocates,
RxSS, Change Healthcare &
Bridgehealth Medical
Videos
Printed materials
Currently reference is made to"benefits toolbox",
which may not be the most accurate for
Middleware clients considering they have their
own ben admin system
Postcards
Flyers
Posters
Table tents
With more time, recommend rebranding destination to something that adequately represents what it is. This would equate to redesign of all material. Work effort only makes sense if Middleware is sold frequently.
Personalization of materials
Client Url
Employee info -- First name
How do we get lists for overprint info,
which normally would be sourced from
ben admin?
OUT OF SCOPE: QR CODES
Campaign Management
Who will distribute
campaign materials?
Preferred: Mutual of Omaha
Not limited to Middleware, rather an approach
where we can confirm communication sent,
received, click-through, etc.
Question about hard dollar expense for
printed or inventoried items, who pays?
Not Mutual of Omaha
Broker -- Not ideal as it representes
least amount of control for either option
Employer -- Can provide content and materials,
just not certain what happens after that point
Ongoing Management
New Hires for client
Service Campaigns
Content management of Vanity sites, how to keep fresh
Reporting impact?
Other considerations?
Require definition of what is in scope
and what is not; somethings we may
not be able to achieve scale with
Need to manage expectations as
each Middleware client will be treated
as a project for Marketing & Brand
teams
Implementation
What will Employee Facing Vendor Services
need in order to provide support / service?
Access
Simplee needs medical enrollees
Mediguide?
RxSS?
Care Advocates needs plan info and medical enrollees
Access Plus
Simplee needs medical enrolless
Mediguide?
Change Healthcare, needs claims data
Care Advocates needs plan info and medical enrollees
Bridgehealth Medical, needs plan info, medical enrollees, claims data
When would Employee
Engagement start?
After vendors recieve required
information (census, plan info, etc.)
After any required back office
setup for EBG
After Marketing / Brand have
prepared personalized materials