Online Food Advertising

food industry spends more than $37 billion a year to advertise food products

$12 billion a year is spent on marketing to children

children see an estimated 111 advertisements for food per week

OR, 6,000 ads per year, on social websites when such as Facebook, Instagram, Snapchat, Twitter and YouTube

Start young

Explain how advertising works

Help your children spot ads around them

Point out the tricks of the trade

Explain how marketers target young people

Separate media and merchandising

perception of a normal diet

food preference

increased fast-food consumption

part of youth culture

no or limited parental supervision

Internet is less regulated than TV commercials

personalized (preference based) advertising